Services | Brand Identity, Typography & Arabic Design

What we do

Brand identity that commands respect. With the rare ability to design fluently in Arabic — calligraphy, arabization, and everything in between.

[01]

Brand design

Logo, visual system, brand guidelines — everything your brand needs to look like it belongs at the top of your market.
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Included

Logo design
Brand identity
Comprehensive Brand Guide
Implementation

[02]

Logo design

Your mark, designed to work in every context — black or white, Arabic or Latin, print or screen. Built to last, not to trend.

Included

Customized typography
Icon design
Arabic calligraphy & custom lettering
Arabization

[03]

Commercial Design

Retail spaces, restaurants, offices — environments where your brand becomes something people walk into and feel.

Included

Detailed Floor Plans
3D Design Concepts
Construction documents

Our Process

Step 1

Research & Discovery

Before we touch a pencil, we learn your business. Where you're positioned, who you're competing with, who you're trying to reach. That's what the work is built on.

Comprehensive understanding of your company's history, vision, and objectives through detailed questionnaires.
Market research to grasp your competitive landscape and target audience.
Development of mood boards aligning visual strategies with your business goals.

Step 2

Ideate & Design

We explore logo directions, identity systems, and visual language — then refine with you until it's right. Not just visually, but strategically.

Design of multiple logo options.
Crafting identity systems, brand guidelines, and visual communication elements.
Refinement of selected branding options based on client feedback.

Step 3

Deploy & Maintain

We hand over a brand that's ready to use — files, guidelines, and everything your team needs to stay consistent. The work doesn't stop at delivery.

Design and preparation of a complete suite of branded items tailored to your project's needs.
Coordinate copywriting, printing, web development, and environmental branding to ensure holistic integration of the brand across all touchpoints.
Ongoing Art Direction to maintain brand integrity across marketing materials and branding initiatives.

What people say

10 years later, we’re still following the guidelines 622 gave us. Forward-thinking work that made Moz Flowers the benchmark for design in the market.

Moza Al Heraiz

Founder, Moz Flowers, Dubai

Working with Fouad and 622 since 2008 — from my personal brand to several company projects. The consistency, and their ability to understand exactly what you’re trying to build, is what keeps me coming back.

Omar Al Awadi

Entrepreneur, UAE

You made a real effort to understand what we, as founders, were actually trying to build. That’s what made the difference — and why our brand grew with us.

Dana Juma

Co Founder, Sekka38, Dubai

Since our collaboration, our company has entered an international dimension and attracted the attention of prestigious partners. It is one of our best investments.

Adil Rhazi

Shifteo, Paris

What we do

Brand design

Logo design

Commercial Design

Industries

Our Process

What people say